Joe Martinson earned the title of The Real Joe because of his hard work and perseverance. That and he created a great cup of coffee. Joe Martinson was an entrepreneur, his go get ‘em spirit is still very much as part of the Martinson® brand, which is why the Rainforest Alliance® is the perfect organization to work with.
The Rainforest Alliance® believes in nurturing sustainable livelihoods and empowering farmers to negotiate for themselves in the marketplace. Working with partners both big and small – from forest managers to individual farmers, the Rainforest Alliance® helps them develop and implement sustainable alternatives to environmental destruction and unethical labor practices.
By teaming up with the Rainforest Alliance®, Martinson Coffee® has made a commitment to sustainability and the fostering of entrepreneurialism. So, now you can love your Cup of Joe even more.