Skip Navigation LinksHome / Joe Martinson / Our Story
an authentic

A “Cup of Joe™" .   It’s a phrase folks have long used when referring to a tasty mug of hearty coffee. But where did it come from? Many tie it to Joe Martinson. Joe came to NYC in the late 1800s. A coffee lover himself, young Joe would select coffee beans right from the docking ships. Every coffee bean was meticulously selected as he’d roast them in his mother’s kitchen.

Joe’s coffee became the talk of the neighborhood.  As he began selling the freshly roasted whole beans from a pushcart, coffee lovers would flock from all around.

In Mad Men, Season 2 Episode 7, Martinson Coffee was depicted as a real client.

Joe’s bigger-than-life personality made him such a star around town that soon Joe bought a small factory and sold his premium coffee to hotels and restaurants. The aroma from his factory, along with Joe’s equally irresistible charm, gave Martinson its reputation.

The Martinson tradition continues today. No other coffee is roasted and blended with the same time-honored commitment to fresh, full-bodied flavor that made Joe Martinson a legend.  That’s why we stamp the “It’s The Real Joe™ ". on every package. The same rich aroma that delighted families of Manhattan’s lower east side over a century ago, can now fill your home every time you brew a fresh pot of Martinson.  For coffee as bold and robust as its founder, fill your coffee cup with the one true “Cup of Joe™”.